Black Unicorn
www.blackunicorn.com︎︎︎
Client: Jason Touray
Brand Consultant: Alyse Borkan
Art Direction and Design: Mira Thekdi
Web Development: Preslav Nikov
Black Unicorn is a culture company that recruits top startup talent, consults on culture, and even serves as an in-house interim head of people.
“I founded Black Unicorn to help wildcard talent like me find their place in the world, and because I’ve seen the workplace become increasingly stripped of its humanity – it’s toxic and terrifying.” - Jason Touray, Founder and CEO of Black Unicorn
Black Unicorn had an outdated brand identity and wanted to undergo a full rebrand. Since startup culture tends to have a negative connotation, BU wanted to shift the narrative and create an upbeat, positive experience for its community.
Images coming soon.
“I founded Black Unicorn to help wildcard talent like me find their place in the world, and because I’ve seen the workplace become increasingly stripped of its humanity – it’s toxic and terrifying.” - Jason Touray, Founder and CEO of Black Unicorn
Black Unicorn had an outdated brand identity and wanted to undergo a full rebrand. Since startup culture tends to have a negative connotation, BU wanted to shift the narrative and create an upbeat, positive experience for its community.
Images coming soon.
