M. Thekdi ︎


Mira Thekdi is a Senior Brand Designer at Sweetgreen︎︎︎ in Los Angeles. Her work is type-driven, message-driven, and always intentional; she’s heavily inspired by design history.

Also loves: family, friends, Renoir, International Klein Blue︎︎︎, romance films, helping others, passionfruit, talking, stress cleaning, club sodas with lime, How I Built This︎︎︎, castelvetrano olives, and editing this website.

Contact︎︎︎

Resume︎︎︎
Instagram︎︎︎
Are.na︎︎︎

M. Thekdi

Sweetgreen
Athletic Greens
Who What Wear
Charm Font
Madness
Anita Ko Jewelry
Guittard Chocolate
Communication Arts
Rickshaw Film
Goodbite
Peet Rivko
Loveland Pictures


Mira Thekdi is a Senior Brand Designer at Sweetgreen︎︎︎ in Los Angeles. Her work is type-driven, message-driven, and always intentional; she’s heavily inspired by design history.

Also loves: family, friends, Renoir, International Klein Blue︎︎︎, romance films, helping others, passionfruit, talking, stress cleaning, club sodas with lime, How I Built This︎︎︎, castelvetrano olives, and editing this website.

Contact︎︎︎

Resume︎︎︎
Instagram︎︎︎
Are.na︎︎︎



x 

Black Unicorn
www.blackunicorn.com︎︎︎







Client: Jason Touray
Brand Consultant: Alyse Borkan
Art Direction and Design: Mira Thekdi
Web Development: Preslav Nikov


Black Unicorn is a culture company that recruits top startup talent, consults on culture, and even serves as an in-house interim head of people. 

“I founded Black Unicorn to help wildcard talent like me find their place in the world, and because I’ve seen the workplace become increasingly stripped of its humanity – it’s toxic and terrifying.” - Jason Touray, Founder and CEO of Black Unicorn

Black Unicorn had an outdated brand identity and wanted to undergo a full rebrand. Since startup culture tends to have a negative connotation, BU wanted to shift the narrative and create an upbeat, positive experience for its community.

Images coming soon.