Rickshaw Film Foundation
With gratitude to:
+ the entire Rickshaw community
Rickshaw Film Foundation is empowering a new generation of South Asian filmmakers by promoting the values, traditions, and lifestyles of their rich cultural perspective.
I am a proud member as well as Head of Design for RFF. Since 2020, I’ve been collaborating with our team to create a professional, yet full-of-character brand identity for the nonprofit. From there, I was able to design multiple brand touchpoints - Instagram posts, email newsletters, merchandise, the RFF website, and more.
I built Rickshaw’s brand identity around the following values:
+ Trust - from, and in, our community
+ Community - those who hold us together; South-Asians and allies
+ Authenticity - staying true to ourselves and our heritage
+ Inclusivity - ensuring that everyone has equal access to our opportunities