With gratitude to:
Neil Thekdi — brother, best friend, roommate, and the most talented filmmaker I know
Loveland Pictures is a premium film and content production company focused on bringing authentic American stories to the forefront of popular culture, with an emphasis on highlighting new storytellers and fresh perspectives.
I was honored to create Loveland’s brand identity from start to finish. When building out the identity, I had three goals:
+ Convey a sense of elegance, professionalism, and timelessness
+ Create an identity that appeals to all age groups and demographics
+ Put versatility at the forefront of the identity
Personal Note: Neil Thekdi, the founder and CEO of Loveland, is my brother. In a way, Loveland feels like my own; I’ve been watching (and acting in!) Neil’s films since I was just 8 years old. Since moving in together to pursue our creative dreams in Los Angeles, I’ve been able to collaborate with him on a multitude of projects - this one being my favorite.